Cannes Lions 2023: The Grand Prix-winning campaigns 

Every campaign awarded top honours at this year’s International Festival of Creativity

The Cannes Lions International Festival of Creativity celebrates its 70th anniversary this year.

It’s also the debut of the Entertainment For Gaming Lions, which will take its place among the 29 other categories that reward campaigns for excellence in craft, creative ideas, experience, engagement, entertainment, health, purpose and strategy (not to mention the Titanium Lions, which you can read more about here).

Here is a list of all the Grand Prix-winning campaigns from this year’s celebration of commercial creativity, updated as they are announced.

Brand Experience & Activation 

Fifa 23 X Ted Lasso, for EA Sports and Apple, by Apple, Cupertino, and EA Sports, Redwood

Creative B2B 

EART4, for B3 Stock Exchange and United Nations Global Impact, by AlmapBBDO, São Paulo

Creative Business Transformation 

ADLaM – An Alphabet To Preserve A Culture, for Microsoft, by McCann New York

Creative Commerce 

The Subconscious Order, for HungerStation, by Wunderman Thompson, Riyadh

Creative Data 

The Artois Probability, for Stella Artois, by GUT, Buenos Aires

Creative Effectiveness 

Shah Rukh Kahn-My-Ad, for Cadbury Celebrations, by Ogilvy Mumbai

Creative Strategy 

Plug-Inn, for Renault, by Publicis Conseil, Paris


ADLaM – An Alphabet To Preserve A Culture, for Microsoft, by McCann New York

Digital Craft 

Never Done Evolving Featuring Serena, for Nike, by AKQA, Portland, and AKQA Melbourne


Runner 321, for Adidas, by FCB Toronto


Clash From The Past, for Clash of Clans, by Wieden + Kennedy, Portland.

Entertainment For Gaming 

Clash From The Past, for Clash of Clans, by Wieden + Kennedy, Portland.

Entertainment For Music 

Beautiful Life, for Michael Kiwanuka by Smuggler, London

The Greatest, for Apple, by Apple, Cupertino

Entertainment For Sport 

DreamCaster, for Michelob Ultra by FCB New York


Relax, It’s iPhone – RIP, for Apple, by Apple, Cupertino

The Last Photo, for ITV and the Campaign Against Living Miserably (Calm), by Adam&eveDDB, London.

Film Craft 

We Cry Together – A Short Film, by PGLang, Los Angeles

Glass: The Lion For Change 

Knock Knock, for the Korean National Police Agency, by Cheil Worldwide, Seoul

Grand Prix For Good 

Anne de Gaulle, for Fondation Anne de Gaulle, by Havas, Paris

Health Grand Prix For Good 

Working with Cancer, for La Fondation Publicis and Memorial Sloan Kettering Cancer Center, by Publicis Conseil, Paris, Publicis Groupe UK, London, Digitas, New York, and Saatchi & Saatchi Health, New York

Health & Wellness 

The Last Performance, for Partners Life, by Special New Zealand.

Industry Craft 

My Japan Railway, for JR Group, by Dentsu Inc Tokyo


Mouthpad, for Augmental, by Wunderman Thompson, Lima, and Augmental


#TurnYourBack, for Dove, by Ogilvy, London, and David, Madrid


World Cup Delivery, for Pedidos Ya, by GUT, Buenos Aires


A British Original, for British Airways, by Uncommon Creative Studio, London


Scrolling Therapy, for Eurofarma, by Dentsu Creative Buenos Aires, São Paulo and New York


Self Love Bouquet campaign, for DoorDash, by Gut, Los Angeles

Print & Publishing 

Newspapers Inside the Newspaper Edition, for Annahar Newspapers, by Impact BBDO, Dubai

Radio & Audio 

Phone It In, for Skinny, by Colenso BBDO, Auckland

Social & influencer 

Flipvertising, for Samsung, by CHEP Network, Sydney

Sustainable Development Goals 

Where To Settle, for Mastercard, by McCann Poland, Warsaw

The Dan Wieden Titanium Lions 

The First Digital Nation, for the Government of Tuvalu, by The Monkeys, Sydney

Book A Cannes Deconstructed 

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In this one-hour session (50 minutes + Q&A), you’ll learn about the biggest trends from this year’s International Festival of Creativity and the winningest campaigns.

You’ll also get exclusive insights unearthed by our analysts and strategists, who spend the week at Cannes attending seminars and press briefings, and interviewing jury presidents, agency teams and clients.

Find out which campaigns are raising the bar and what they mean for the direction of the industry. For more information or to book a Cannes Deconstructed presentation, email [email protected].

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