Creativity

Cannes Lions 2025: The Grand Prix-winning campaigns 

Every campaign awarded top honours at this year’s Cannes Lions International Festival of Creativity

20 Jun 2025
Header image for article Cannes Lions 2025: The Grand Prix-winning campaigns
Created by ChatGPT

Health & Wellness 

Vaseline Verified for Vaseline by Ogilvy Singapore

Lions Health and United Nations Grand Prix for Good 

Make New Zealand The Best Place In The World To Have Herpes for New Zealand Herpes Foundation (NZHF) by Motion Sickness, Aotearoa

Outdoor 

Olympic Games Opening Ceremony Paris 2024 for Paris 2024 by Paname 24, Paris

Phone Break for KitKat by VML Czechia, Prague

Audio & Radio 

One Second Ads for Budweiser by Africa Creative DDB, São Paulo

Pharma 

Make Love Last for Viatris by Ogilvy Shanghai

Print & Publishing 

Price Packs for Penny by Serviceplan NEO, Munich

Entertainment Lions Grand Prix 

Night Fishing for Hyundai Motor Company by Innocean, Seoul

Entertainment Lions for Music 

Tracking Bad Bunny for Rimas Music by DDB Latina, Puerto Rico

Entertainment Lions for Gaming 

Call of Discounts for Mercado Livre by Gut, São Paulo

Entertainment Lions for Sport 

Haaland Payback Time for Clash of Clans by David New York

Film Craft 

Better On A Better Network for Telstra by Bear Meets Eagle On Fire, +61 and OMD Australia

Digital Craft 

Caption For Intention for the Academy of Motion Picture Arts and Sciences, Chicago Hearing Society and Rakish Entertainment by FCB Chicago

Industry Craft 

Nigrum Corpus for Instituto de Educação Médica (IDOMED) by Artplan, São Paulo

Design  

Caption For Intention for the Academy of Motion Picture Arts and Sciences, Chicago Hearing Society and Rakish Entertainment by FCB Chicago

Creative B2B 

Act Like You Know for GoDaddy by Quality Meats, Chicago

Creative Data 

Efficient Way to Pay for Consul Appliances by DM9 São Paulo

Direct Lions 

Three Words for AXA by Publicis Conseil, Paris

Media 

Real Beauty Redefined for the AI Era for Dove campaign by Ogilvy New York

PR 

Lucky Yatra for Indian Railway by FCB India, Mumbai

Social & Creator 

Vaseline Verified for Vaseline by Ogilvy UK, Edelman, Mindshare and VaynerMedia

Creative Effectiveness 

Shot on IPhone for Apple by TBWA\Media Arts Lab, Los Angeles

Body image for Cannes Lions 2025: The Grand Prix-winning campaigns

Creative Strategy 

Real Beauty for Dove by Ogilvy UK, London

Innovation 

Sounds Right for Spotify and the Museum for the United Nations by AKQA Copenhagen

Luxury 

The Partnership That Changed Everything for LVMH by Havas Play, Paris

Creative Commerce 

Preserved Promos for Ziploc by VML, New York

Creative Business Transformation 

Three Words for AXA by Publicis Conseil, Paris

Brand Experience and Activation 

Caption For Intention for the Academy of Motion Picture Arts and Sciences, Chicago Hearing Society and Rakish Entertainment by FCB Chicago

Want more of the same? 

We don’t just write about best-in-class campaigns, interviews and trends. Our Members also receive access to briefings, online training, webinars, live events and much more.

Become a member


Read Next

Is your Super Bowl ad making HER laugh?
Creativity

Is your Super Bowl ad making HER laugh? 

Why do so few campaigns target women in their funny bone, ask McCann New York's global executive creative directors, Cinzia Crociani and Jim Curtis?

7 Feb 2024

Cannes Lions: Brand Experience & Activation winners 2023
Creativity

Cannes Lions: Brand Experience & Activation winners 2023 

EA Sports & Apple score the Grand Prix in Brand Experience & Activation for putting the characters of Ted Lasso into FIFA 2023

22 Jun 2023

Cannes Lions: Direct winners 2023
Creativity

Cannes Lions: Direct winners 2023 

The Grand Prix goes to Adidas and FCB Toronto for Runner 321

21 Jun 2023

Cannes Lions: Titanium at 20
Creativity

Cannes Lions: Titanium at 20 

A potted history and analysis of the Cannes Lions category created to celebrate break-through ideas that point the ad industry in a new direction

13 Jun 2023

Cannes Contenders 2023
Creativity

Cannes Contenders 2023 

Contagious’ writers and editors predict which campaigns will bring home the Grands Prix from Cannes

30 May 2023

4 brand campaigns that tap TikTok’s creative potential
Creativity

4 brand campaigns that tap TikTok’s creative potential 

TikTok emerged as the media channel with the most creative potential in 2023 in our Radar survey of industry executives.

27 Mar 2023

Bravery and self-awareness at the Dubai Lynx Awards
Creativity

Bravery and self-awareness at the Dubai Lynx Awards 

VMLY&R London’s chief strategy officer, Anna Vogt, reflects on her stint as a jury president at the 2023 Dubai Lynx Awards

20 Mar 2023

Anytime Fitness makes smart bet with Super Bowl brand bingo ad
Creativity

Anytime Fitness makes smart bet with Super Bowl brand bingo ad 

Co-opting common cues can pay dividends for brands

10 Feb 2023

Is your Super Bowl ad making HER laugh?
Creativity

Is your Super Bowl ad making HER laugh? 

Why do so few campaigns target women in their funny bone, ask McCann New York's global executive creative directors, Cinzia Crociani and Jim Curtis?

7 Feb 2024

Cannes Lions: Brand Experience & Activation winners 2023
Creativity

Cannes Lions: Brand Experience & Activation winners 2023 

EA Sports & Apple score the Grand Prix in Brand Experience & Activation for putting the characters of Ted Lasso into FIFA 2023

22 Jun 2023

Cannes Lions: Direct winners 2023
Creativity

Cannes Lions: Direct winners 2023 

The Grand Prix goes to Adidas and FCB Toronto for Runner 321

21 Jun 2023

Cannes Lions: Titanium at 20
Creativity

Cannes Lions: Titanium at 20 

A potted history and analysis of the Cannes Lions category created to celebrate break-through ideas that point the ad industry in a new direction

13 Jun 2023

Cannes Contenders 2023
Creativity

Cannes Contenders 2023 

Contagious’ writers and editors predict which campaigns will bring home the Grands Prix from Cannes

30 May 2023

4 brand campaigns that tap TikTok’s creative potential
Creativity

4 brand campaigns that tap TikTok’s creative potential 

TikTok emerged as the media channel with the most creative potential in 2023 in our Radar survey of industry executives.

27 Mar 2023

Bravery and self-awareness at the Dubai Lynx Awards
Creativity

Bravery and self-awareness at the Dubai Lynx Awards 

VMLY&R London’s chief strategy officer, Anna Vogt, reflects on her stint as a jury president at the 2023 Dubai Lynx Awards

20 Mar 2023

Anytime Fitness makes smart bet with Super Bowl brand bingo ad
Creativity

Anytime Fitness makes smart bet with Super Bowl brand bingo ad 

Co-opting common cues can pay dividends for brands

10 Feb 2023

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.