The Grand Prix was one of 14 entries awarded from a shortlist of 36 entries, in what was the first outing for this category. Speaking at a press conference earlier today, jury president and CCO of Doremus, Paul Hirsch, explained that Speaking in Color took the top prize because ‘There was a great idea behind it. There was a great strategy behind it. B2B often follows in the wake of B2C in many ways – whether it’s ideas or trends. What [Sherwin Williams] developed here was a brand experience specifically tailored for a very niche target market but the implications are going to be explosive. It’s going to start in B2B and it’s going to be adopted by B2C in a second.’
Creative B2B Gold Winners /
A Song for Every CMO for Spotify by FCB New York
Reduce the Ride for D'Ieteren by Happiness, Brussels
Piñatex for Dole + Ananas Anam by L&C New York
