James Swift

24 June 2021

Cannes Lions: Creative eCommerce Winners 2021 

LinkedIn and AB InBev share top honours in the Creative Commerce category at the 2021 Cannes Lions International Festival of Creativity

Two Creative eCommerce Grands Prix were awarded at Cannes Lions this year and both went to campaigns that helped vendors reach customers during pandemic shutdowns.

AB InBev’s Tienda Cerca offered small shopkeepers in Latin America a platform through which they could fulfil and deliver online orders. The Tienda Cerca platform, which was created by Drafline, Bogota, was eventually rolled out across Colombia, Ecuador, Peru, Mexico, El Salvador, Dominican Republic, Panama and Honduras.

FCB Inferno, London, took the second Grand Prix with Raising Profiles for The Big Issue and LinkedIn.

The campaign saw a select group of Big Issue sellers trained on how to use LinkedIn to find opportunities and make sales during the pandemic when city streets were largely empty.

Gold Lion winner 

Roadside Market for Mastercard by McCann Bucharest

Cannes Deconstructed 

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