Creativity

22 June 2018

Cannes Lions: Film winners 2018 

P&G scoops two both Grands Prix in Film category

Header image for article Cannes Lions: Film winners 2018

Two Grand Prix awards were given in this year's film category at Cannes Lions: the first to Tide for It's Another Tide Ad by Saatchi & Saatchi, New York, and the second to P&G for The Talk by BBDO New York. 

The It's Another Tide Ad Super Bowl spots suggest that any ad including clean clothes could be an ad for Tide. The campaign, which involved a series of TVCs and a social campaign, resulted in a 35% sales increase for the brand. 

The Talk is about people of colour explaining or preparing their children for the racism that they will encounter through life.

Start your free Membership Trial 

We don’t just write about best-in-class campaigns, interviews and trends. Our Members also receive access to briefings, online training, webinars, live events and much more.

Start your trial now

Related Articles 

Cannes Lions: Brand Experience & Activation winners 2023
Creativity

22 June 2023

Cannes Lions: Brand Experience & Activation winners 2023 

EA Sports & Apple score the Grand Prix in Brand Experience & Activation for putting the characters of Ted Lasso into FIFA 2023

Cannes Lions: Direct winners 2023
Creativity

21 June 2023

Cannes Lions: Direct winners 2023 

The Grand Prix goes to Adidas and FCB Toronto for Runner 321

Cannes Lions: Titanium at 20
Creativity

13 June 2023

Cannes Lions: Titanium at 20 

A potted history and analysis of the Cannes Lions category created to celebrate break-through ideas that point the ad industry in a new direction

Cannes Contenders 2023
Creativity

30 May 2023

Cannes Contenders 2023 

Contagious’ writers and editors predict which campaigns will bring home the Grands Prix from Cannes

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.