Cannes Lions: PR winners 2023 

The Cannes Lions Grand Prix for PR went to DoorDash for celebrating self love on Valentine's Day

The Grand Prix in PR has been awarded to delivery platform DoorDash for selling a package containing 11 red roses and a ‘Rose’ vibrator to singles across the US on Valentine’s Day.

The Self Love Bouquet campaign was created by Gut, Los Angeles, and was inspired by the statistic that 69% of Women in the US feel uncomfortable talking about masturbation, and also that 42% of DoorDash’s customers are single.

The brand chose Valentine’s Day to launch of the campaign because it wanted to subvert the celebration of relationships.

The case study for the campaign said that it earned 794 million media impressions. It also mentioned that the Self Love Bouquet was responsible for 4,000 orgasms and counting, but this appears to be unsubstantiated.

PR jury President Jo-ann Robertson, who is also the CEO of global markets for Ketchum, said that, ‘In the PR category, content is only relevant when it initiates a new, difficult or forgotten conversation – with a clear call to action,’ adding that: ‘Teams that are confident to deliver work that is simple but incredibly impactful should always be celebrated.’

Robertson also commented on the key components that work needed to demonstrate to achieve a top award.

‘Simplicity really is beautiful,’ she said. ‘The campaigns that were built on a clear insight, with earned at the core, lived in culture and had business or societal impact – delivered true creative excellence.’

Finally, Robertson called out how the industry often approaches earned media, encouraging advertisers to view it from a different perspective. ‘Earned is not a channel or a category. Earned is a goal or a mission. Actually earning your audience’s attention really is a privilege,’ she said.

PR Gold Lions winners /

Home, for Nike, by Wieden + Kennedy, London

Fighting to Remember, for Zikaron Baslon, by McCann Tel Aviv

The Postponed Day, for LALCEC, by Grey Argentina, Buenos Aires

Apologize The Rainbow, for Skittles, by DDB, Chicago

Where to Settle, for Mastercard, by McCann Poland, Warsaw

Runner 321, for Adidas, by FCB Toronto

Book Cannes Deconstructed 

Inspire your team to create award-winning work by booking a Cannes Deconstructed presentation.

In this one-hour session (50 minutes + Q&A), you’ll learn about the biggest trends from this year’s International Festival of Creativity and the winningest campaigns.

You’ll also get exclusive insights unearthed by our analysts and strategists, who spend the week at Cannes attending seminars and press briefings, and interviewing jury presidents, agency teams and clients.

Find out which campaigns are raising the bar and what they mean for the direction of the industry. For more information or to book a Cannes Deconstructed presentation, email [email protected].

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit to learn more.