Creativity

23 June 2022

Cannes Lions 2022: The Grand Prix Winners 

The Cannes Lions International Festival of Creativity was back to full strength in 2022 following a two-year pandemic hiatus.

Here are all the Grand Prix-winning campaigns (updated as they are announced) from this year’s annual celebration of advertising and marketing.

Brand Experience & Activation 

Vice World News, The Unfiltered History Tour, by Dentsu Webchutney, Bengaluru and Mumbai

Creative B2B 

Sherwin Williams, Speaking in Colour, by Wunderman Thompson

Creative Business Transformation 

Dole, Pinatex

Creative Commerce 

Wingstop, Thighstop, by Leo Burnett, Chicago

Creative Data 

We Capital, Data Tienda, DDB Mexico, Mexico City

Creative Effectiveness 

Michelob Ultra, Contract For Change, by FCB Chicago / FCB New York

Creative Strategy 

Decathlon, The Breakaway, by BBDO Belgium

Design 

Penguin Books, Portuguese ReConstitution, by FCB, Lisbon

Digital Craft 

Polycam, Backup Ukraine, by Virtue Worldwide, New York

Direct 

Coinbase, Less Talk More Bitcoin, Accenture Song, New York

Entertainment 

Swedish Food Federation, Eat A Swede, McCann Stockholm

Entertainment For Music 

Residente, This is Not America Ft. Ibeyi, by Doomsday Entertainment, Los Angeles, and Sony Music Latin, Miami

Entertainment For Sport 

Nike, NikeSync App, R/GA London

Film 

Apple, Escape from the office, by Smuggler

Channel 4, Super. Human, by 4Creative London

Film Craft 

Penny, The Wish, by Serviceplan Munich

Glass 

We Capital, Data Tienda, DDB Mexico, Mexico City

Grand Prix for Good – Health 

Hip-hop Public, Lil Sugar – Master of Disguise, by HealthArea 23

Health & Wellness 

Maxx Flash, The Killer Pack, by VMLY&R, Mumbai

Industry Craft 

Sheba, Hope Reef, AMV BBDO, London

Innovation 

Suncorp, One House To Save Many, By Leo Burnett, Australia

Media 

Sheba, Hope Reef, AMV BBDO, London

Mobile 

Google, Real Tone, by GUT, Miami

Outdoor 

Adidas, Liquid Billboard, Havas Middle East, Dubai, and Jack Morton Worldwide

Pharma 

Dell Technologies & Intel, I Will Always Be Me, by VMLY&R

PR 

Decathlon, The Breakaway, BBDO Belgium

Print & Publishing 

An-Nahar Newspaper, The Elections Edition, by Impact BBDO, Dubai

Radio & Audio 

Vice World News, The Unfiltered History Tour, by Dentsu Webchutney, Bengaluru and Mumbai

Social & influencer 

Vice World News, The Unfiltered History Tour, by Dentsu Webchutney, Bengaluru and Mumbai

Sustainable Development Goals 

P&G Whisper, The Missing Chapter, Leo Burnett, India

Titanium 

The Kiyan Prince Foundation, Long Live the Prince, By Engine, London

Cannes Deconstructed /

Want to know about the best work and key trends from this year’s Cannes Lions International Festival of Creativity? Book a Contagious Cannes Deconstructed briefing for your team and we’ll deliver a week’s worth of festival insights in one hour. These can be delivered in person (depending on Covid restrictions) or virtually. Contact [email protected] for more information.

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