Secondhand ideas / The gently worn clothing resale market is booming: worth $36bn in 2021, it is projected to grow 11 times faster than traditional retail and to be worth $84bn by 2030, according to a ThredUp report. Premium and luxury brands are starting to take note. Oscar De La Renta is embracing resale (encouraging people to sell their pieces on the site for either cash or store credit), while Alexander McQueen allows clients to return out of season clothes at its boutiques in exchange for store credit. Here, Samsøe Samsøe is not only embracing resale, but elevating it, creating a virtuous circular loop from the first point of sale. The tags ensure a convenient and seamless experience, removing a key pain point of the process – after all, taking a photo of the item, adding product details, going to a retail location, or deciding a price, all takes time and effort.
Image conscious / Fashion has a serious image problem – it’s one of the most polluting industries in the world responsible for 10% of global CO2 emissions. As we outline in out Consumption Crisis Trend, climate change is a clear and unequivocal emergency. ‘If brands want to stay relevant, they may need to move away from encouraging people to consume more and instead persuade them to consume better.’ While we have seen other clothing brands, such as Patagonia, embed their sustainability credentials within their products, the Resell Tag is distinct as it acts as a functional (and distinctive) tool that empowers its consumers to make a difference and contribute towards environmentally friendly acts. Throwing its financial weight into promoting the resale of its garments, Resell Tags not only underscores the brand’s confidence in the quality of its clothing, it shows it is embracing creative solutions to empower sustainable buying habits.
