Which brands are emotionally intelligent and which ones are in danger of standing awkwardly in the corner at a party?
In this 45-minute webinar, Carat and Contagious will discuss learnings from their Brand EQ report, now in it’s third wave of data.
Sean Healy, the global chief strategy officer for Carat and Chloe Markowicz, Editor at Contagious will introduce key themes from this year’s insight-packed report, including macro trends and breakdowns of which brands and sectors were the most human.
Watch now to find out…
How important is the global backdrop in people’s perception of a brand’s EQ? Which brands are seen as having more EQ by GenZ-ers? How do different categories perform on the scoring? Can technology brands be emotionally intelligent? Why does marketing sportswear make you score highly? What impact do culture and income have on Brand EQ?
You’ll also learn why ‘designing for people’, Carat’s philosophy and approach, should be a core tenet for every marketer and receive guidance for creating emotionally intelligent experiences in 2024 and beyond.
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