Advisory

From briefing to creative evaluation, we help your marketing teams understand the critical role that creativity plays in delivering brand growth and improve creative.

Advisory 

Tailor-made research, training and briefings designed to transform your business

For Brands 

Brilliant, effective communication that grows brands and drives sales starts with marketers that are both clued-up on creativity and motivated. That’s why our reports, webinars, workshops and consulting services are as impactful as they are illuminating. Three ways we can help:

Strategy 

Crack your priority communications challenges

We can identify brilliant benchmarks with the right learnings for your brand. From boosting your brief to shaping your strategy, our advice and insights are rocket fuel for creativity. You can be sure the Contagious lens on your challenge will bring a breakthrough, whether it’s from a webinar you’re watching, a workshop you’re attending, or from reading one of our rapid response 48h OnDemand reports.

Learning 

Continuously inspire and engage your marketing community

If you want to bring the outside-in and keep pace with the ever-evolving industry, we can keep your marketing team at the forefront. Our year-round plans will ensure that you’re alert to and tackling the most important industry changes and trends, through programs of briefing, workshops and newsletters.

Capability 

Get the best, most effective work from your partners

We don’t mean to boast. However, we will. We’re the driving force behind the creative transformations of some of the world’s most successful brands. We’ve helped them build creativity as a competitive advantage at a time when creative effectiveness has never been more needed. If you’re interested in learning how to apply our unique combination of training, tools and communications to your business, please get in touch.

For Agencies 

We help you work better and faster. We're an extra team of brains on hand to inspire and provoke both your team and your clients.

Strategy and Learning 

Creative fuel and insight to help you build brilliant brands

Whether you’re pitching new business or looking to keep clients happy, our commentary on the industry will keep you ahead with emerging creativity. When a rapid response is required, our 48h On Demand service will unlock new thinking, fast. Regular helpings of our briefings will ensure your team is equipped to navigate a changing landscape.

Don’t just take our word for it 

Director of Marketing Operations, Nike Northern Europe
Contagious has been instrumental in helping us develop our ideas and our strategy for our omnichannel marketing. They have an ability to understand the issues right away and connect with our brand team to streamline our thinking. We love that they are always thought-provoking and engaging.

Lucy Roberts, Director of Marketing Operations, Nike Northern Europe

Head of Creative Agencies, Google MENA
When we needed a collaborator to help us change mindsets and kickstart agency transformation in the region, we turned to the team at Contagious and they have more than delivered.

Alex Brunori, Head of Creative Agencies, Google MENA

Former Global Director of Marketing Capabilities, Heineken International
Contagious challenged us to think bigger and gave us the practical knowledge and tools to make transformational change and braver creativity happen.

Cinzia Morelli-Verhoog, Former Global Director of Marketing Capabilities, Heineken International

Founder/Creative Chairman, Marcel Sydney
There are too many forums and think tanks over-analysing creativity, as it is. But...having experienced what Contagious did over those two days with my agency and our biggest client, I’m a convert.

David Nobay, Founder/Creative Chairman, Marcel Sydney

Chief Digital Transformation Officer, PUIG
Contagious is a must: I have used Contagious services to inspire my team and have them up to speed in their ability to anticipate trends and disruptive marketing ideas.

Kamel Ouadi, Chief Digital Transformation Officer, PUIG

LATAM Chief Marketing Officer, Mondelēz International
The skill of the team is how they’re able to synthesise a comprehensive and dynamic view of the industry together with their own opinions. They are smart, passionate and fun!

Maria Mujica, LATAM Chief Marketing Officer, Mondelēz International

Case studies 

Climbing up the creative ladder 

Heineken International

Contagious helped Heineken’s Global Commerce University develop a tool to evaluate creative work. We trained marketers around the world on how to use the Heineken Creative Ladder, embedding a common language for creativity across the business. Our work was instrumental in helping the business develop more creatively capable marketers who were able to get more effective, growth-driving work from their agencies.

Keeping a fragrance giant on the scent 

PUIG Fashion & Fragrances

We helped PUIG, home to fragrance brands such as Nina Ricci, Carolina Herrera and Paco Rabanne, with its digital transformation journey. As a long-term member of Contagious, PUIG regularly checks in with Contagious advisors for analysis of industry trends, updates on disruptive startup businesses and counsel on refining its marketing strategy.

Helping Spotify to sing to the right tune 

Spotify

We worked to inform, inspire and invigorate Spotify’s marketing teams about the most pressing trends affecting their business and how brands around the world are using creative marketing to capitalise on those shifts. Our interactive and engaging sessions explored the multi-faceted challenges facing today’s brands, equipping Spotify marketers to not just understand these developments, but to translate that understanding into actionable strategies and advantages in the marketplace.

Transforming agencies in the Middle East 

Google All-Stars Academy

Contagious worked with Google in the Middle East to develop and deliver its successful All-Star Academy programme for agencies grappling with digital transformation. Contagious facilitated the first day of a four-day programme attended by agency leaders. We helped them reflect on their own agencies’ vision, structure and culture so they could find ways to adapt to the shifting marketing landscape and evolve.

Share your brief with our Advisory team 

Dan Southern

Dan Southern

Strategy Director 

Patrick Jeffrey

Patrick Jeffrey

Head of Advisory, UK 

Georgia Malden

Georgia Malden

Director of Projects 

Chris Barth

Chris Barth

Lead Strategist 

Other Contagious services 

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