Contagious Online fuels creative and strategic thinking, helping you to brief more effectively, develop compelling strategies and inspire teams.
Insight and inspiration that fuels creative and strategic capability, right at your fingertips
Meet Contagious Online /
Our online intelligence tool fuels creative and strategic thinking, helping you to brief more effectively, develop compelling strategies and inspire teams.
Inspire marketing excellence /
Contagious Online is an inspiration resource, filled with best-in-class commercial creativity and the most important new technologies from across the world. Learn from the best so you can make the best.
Uncover critical insights and trends /
We don’t just report on the world’s best marketing, we uncover the strategy, the context and the results behind the world’s best marketing, providing learnings you can apply to your own campaigns.
Save time and effort /
Contagious Intelligence is a shortcut to more effective campaigns. Search and filter by business objective, product sector, audience demographic and media channel to instantly find case studies that match your needs.
Contagious membership helps teams learn from the world’s best creative and strategic thinkers /Become a member
Contagious Magazine /
In an industry struggling to separate the signal from the noise, Contagious Magazine provides a curated, measured review of the most important developments driving marketing, technology and business creativity each quarter. To purchase an annual subscription (4 issues) of Contagious Magazine, click here.
Current issue /
In this quarter’s Contagious magazine we look at how laundry detergent brand Tide combines pitch perfect creative ideas with innovative media strategies and rock solid consumer insights to pristine effect. In our other brand spotlight, we explore Gucci’s position at the virtual vanguard, how it became the most followed luxury brand on TikTok and why its inclusivity push has made it a Gen Z favourite.
We also speak to brand executive and author Ana Andjelic about the aspiration economy and why brands need to ease back on mass appeal in favour of honing in on taste communities.
Meanwhile, former Unilever CEO Paul Polman talks about the CPG giant’s sustainability journey and the role businesses must play in protecting the planet.As always, we unveil our pick of the most inspiring creative ideas of the quarter, from brands including Nike, Burger King and Ikea.