I/O is our online intelligence tool that fuels creative and strategic thinking, helping you to brief more effectively, develop compelling strategies and inspire teams.
Insight and inspiration that fuels creative and strategic capability, right at your fingertips
Meet Contagious I/O /
Our online intelligence tool fuels creative and strategic thinking, helping you to brief more effectively, develop compelling strategies and inspire teams.
Inspire marketing excellence /
The Contagious Intelligence tool is an inspiration resource, filled with best-in-class commercial creativity and the most important new technologies from across the world. Learn from the best so you can make the best.
Uncover critical insights and trends /
We don’t just report on the world’s best marketing, we uncover the strategy, the context and the results behind the world’s best marketing, providing learnings you can apply to your own campaigns.
Save time and effort /
Contagious Intelligence is a shortcut to more effective campaigns. Search and filter by business objective, product sector, audience demographic and media channel to instantly find case studies that match your needs.
Contagious membership helps teams learn from the world’s best creative and strategic thinkers /Become a member
Contagious Magazine /
In an industry struggling to separate the signal from the noise, Contagious Magazine provides a curated, measured review of the most important developments driving marketing, technology and business creativity each quarter. To purchase an annual subscription (4 issues) of Contagious Magazine, click here.
Current issue /
In this quarter’s magazine we have a brand spotlight feature detailing how Ben & Jerry’s went from a gas station ice cream parlour into one of the most culturally relevant brands in Unilever’s portfolio, and another one charting the evolution of Dove’s Campaign for Real Beauty.
Guest writer Tom Morton, R/GA’s chief strategy officer, outlines the principles strategists need to guide brands through revolutionary times, and we identify the three key roles that brands can play as the world tentatively emerges out of lockdown.
We also speak to Adam&eveDDB’s head of effectiveness, Les Binet, about his search for a replacement metric for share of voice, and we interview LVMH’s head of digital Ian Rogers about why the internet will only increase the demand for luxury.