Interview

9 February 2022

Most Contagious Interview: Burger King Gets Grilled 

Burger King's former CMO Fernando Machado faces difficult questions about the fast food chain’s Moldy Whopper campaign

In March 2020, Burger King took a flamethrower to the rules of advertising food. To raise awareness of the restaurant chain going preservative free, it released a video of Burger King’s signature Whopper sandwich decomposing over a 34-day period – dividing opinion in adland in the process. 

Some called it genius, while others branded it the worst mistake in marketing history. At Most Contagious 2020, we asked CMO Fernando Machado to confront some of the most difficult, sometimes hostile, questions about his Moldy Whopper campaign.

This talk was taken from our Intelligence tool, Contagious Online. To find out how Contagious can help you learn from the best minds in the business, click here.

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