In March 2020, Burger King took a flamethrower to the rules of advertising food. To raise awareness of the restaurant chain going preservative free, it released a video of Burger King’s signature Whopper sandwich decomposing over a 34-day period – dividing opinion in adland in the process.
Some called it genius, while others branded it the worst mistake in marketing history. At Most Contagious 2020, we asked CMO Fernando Machado to confront some of the most difficult, sometimes hostile, questions about his Moldy Whopper campaign.
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