Cannes Lions 2024: The Grand Prix-winning campaigns 

Every campaign awarded top honours at this year’s Cannes Lions International Festival of Creativity

(Image created with Midjourney)

Brand Experience & Activation 

The Edible Mascot for Pop Tarts (US) by Weber Shandwick.

Creative B2B 

Meet Marina Prieto for JCDecaux (Spain) by David Madrid

Creative Business Transformation 

Refurb for Philips by LePub, Amsterdam.

Creative Commerce 

Cars to Work for Renault Group by Publicis Conseil, Paris

Creative Data 

Room For Everyone for Mastercard (Poland) by McCann McCann Poland, Warsaw

Creative Effectiveness 

It Has To Be Heinz for Heinz by Rethink, Toronto

Creative Strategy 

A Piece of Me for KPN by Dentsu Creative, Amsterdam


Sightwalks for Sol Cement by Circus Grey

Digital Craft 

Spreadbeats for Spotify by FCB, New York


The Everyday Tactician for Xbox (UK) by McCann, London


We are Ayenda for WhatsApp by Creative X, Palo Alto (in-house agency)

Entertainment For Gaming 

The Everyday Tactician for Xbox (UK) by McCann, London

Entertainment For Music 

Errata at 88 for Johnnie Walker (Brazil) by to AlmapBBDO, São Paulo

Entertainment For Sport 

WoMen’s Football for Orange (France) by Marcel, Paris


  • WoMen’s Football for Orange by Marcel, Paris (see above)
  • Play It Safe for Sydney Opera House by The Monkeys, Sydney.

Film Craft 

The Square Meter for Hornbach (Germany) by HeimatTBWA\, Berlin

Glass: The Lion For Change 

Transition Body Lotion for Vaseline by Ogilvy Singapore 

Grand Prix For Good 

The First Speech for Reporters Without Borders by Innocean, Berlin

Health Grand Prix For Good 

Child Wedding Cards for UN Women by Impact BBDO, Dubai

Health & Wellness 

The Last Barf Bag for Drammamine (US) by FCB, Chicago

Industry Craft 

The 100th ​​​​​​​Edition for Frankfurter Allgemeine Zeitung (Germany) by Scholz and Friends, Berlin


Voice 2 Diabetes for KVI Brave Fund by Klick Health, Toronto

Luxury & Lifestyle 

Loewe X Suna Fujita for Loewe by Loewe


Handshake Hunt for Mercado Libre (Brazil) by Gut, São Paulo


  • Adoptable for Pedigree (New Zealand) Colenso BBDO, Auckland
  • Find Your Summer for Magnum Ice Cream by Lola MullenLowe


Magnetic Stories for Siemens Healthineers by Area 23


The Misheard Version for Specsavers (UK) by Golin, London

Print & Publishing 

Recycle Me for Coca-Cola by Ogilvy, New York

Audio & Radio 

The Misheard Version for Specsavers (UK) by Golin, London

Social & influencer 

Michael CeraVe for CeraVe (US) by Ogilvy PR, New York

Sustainable Development Goals 

Cars To Work for Renault by Publicis Conseil

The Dan Wieden Titanium Lions 

All The Ads for Doordash by Wieden+Kennedy, Portland

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