Cannes Lions Deconstructed 2024 /

This session is a single-sitting immersion in everything Contagious has learned about creativity over the past 18 years – in one inspiration-packed hour. It brings together our time-tested beliefs about what makes successful brands tick, and uses real-world campaigns and examples to show that thinking in action.

Featuring some of the latest, greatest work, this is your chance to get to grips with the smartest campaigns from around the world, months before they turn up in the awards shows. We’ll break down the challenges each brand faced, the solutions their agencies devised, and the take-aways your team can apply to the challenges they are facing.

An unpredictable economic picture affects brands and their customers in all kinds of ways, from supply chain issues to increasing prices. This session draws on a combination of campaigns and examples – some recession-specific, some recession-adjacent-but-relevant – to inspire agencies and their clients to think more creatively about what their response to this communications conundrum should be.

Curious about the rapidly evolving field of artificial intelligence and its implications for the creative industries? This briefing breaks down the various ways that marketers are already leveraging the tech, with case studies that showcase the growing possibilities for brand building.

Creative effectiveness does not go hand-in-hand with big budgets. It’s possible to connect with consumers and win awards on a shoestring. Find out how in this 50min presentation.

When it comes to submitting case studies to awards shows, such as Cannes, you only want to know one thing – what makes for a great entry? What does your two-minute video need to stand out from the crowd? Well, at Contagious, we have the answers.

This session is a single-sitting immersion in everything Contagious has learned about creativity over the past 18 years – in one inspiration-packed hour. It brings together our time-tested beliefs about what makes successful brands tick, and uses real-world campaigns and examples to show that thinking in action.

Featuring some of the latest, greatest work, this is your chance to get to grips with the smartest campaigns from around the world, months before they turn up in the awards shows. We’ll break down the challenges each brand faced, the solutions their agencies devised, and the take-aways your team can apply to the challenges they are facing.

An unpredictable economic picture affects brands and their customers in all kinds of ways, from supply chain issues to increasing prices. This session draws on a combination of campaigns and examples – some recession-specific, some recession-adjacent-but-relevant – to inspire agencies and their clients to think more creatively about what their response to this communications conundrum should be.

Curious about the rapidly evolving field of artificial intelligence and its implications for the creative industries? This briefing breaks down the various ways that marketers are already leveraging the tech, with case studies that showcase the growing possibilities for brand building.

Creative effectiveness does not go hand-in-hand with big budgets. It’s possible to connect with consumers and win awards on a shoestring. Find out how in this 50min presentation.

When it comes to submitting case studies to awards shows, such as Cannes, you only want to know one thing – what makes for a great entry? What does your two-minute video need to stand out from the crowd? Well, at Contagious, we have the answers.