Cannes Lions Deconstructed 2024 

Our Cannes Lions Deconstructed briefing looks at the most interesting and important trends from this year’s Cannes Lions festival, all through the lens of the winning work.


As ever, Contagious spent the week in seminars and press briefings, grilling jury presidents on the winning campaigns and interviewing experts on the state of creativity. That’s what makes our Cannes Lions Deconstructed briefing the definitive guide to what matters in advertising and creativity – and why. If you want to understand the trends and themes that will shape the industry in the year ahead, if you want expert analysis of the most significant and directional campaigns from the festival, this session delivers it all in one inspiring hour.

In this 50 minute session with Contagious, you’ll learn:

  • The insights and strategies that underpin the smartest campaigns of the year
  • The jury perspective on what it took to win in 2024
  • The trends that are shaping the most effective, influential work and what they mean for brands
  • Which campaigns are raising the bar - across a diverse range of brands and markets -
  • and what makes them relevant to other advertisers and categories too

Book now (Sessions available from mid-July) 

Complete the form below and a member of the team will be in touch. If you have any questions, email [email protected] 

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