Creativity

Cannes Lions: Mobile Winners 2021  

Telenor wins Grand Prix for its Naming the Invisible by Digital Birth Registration campaign

Sunil Bajaj

24 Jun 2021
Body image for Cannes Lions: Mobile Winners 2021

Telecommunications company Telenor Pakistan has earned its second Grand Prix of Cannes 2021 for its Naming the Invisible by Digital Birth Registration campaign.

The latest win in the Mobile category adds to the other award Telenor picked up earlier in the week for Media.

The insight behind the campaign is that due to social and economic factors in Pakistan, 60 million Pakistani children don’t have a registered birth certificate. Without this, it prevents children from gaining access to medical care, social security, public schooling or protection from underage marriage and child labour.

To combat this issue, Telenor Launched the Digital Birth Registration initiative – an SMS application that enables authorised community leaders (such as teachers and healthcare workers) to record birth rates and register people for a birth certificate. According to the brand, across over 400 villages more than 1.2 million children are now no longer invisible due to the initiative.

Gold Lions winners /

Code of Conscience for Instituto Raoni by AKQA, São Paulo and Melbourne

Pedestal Project for Color of Change by BBDO, New York

Stranger Antenna for Netflix by AKQA, São Paulo

JFK Moonshot for JFK Presidential Library and Museum by Digitas, Boston

Cities for Amazon Prime Video by Herezie, Paris

Feed Parade for Mercado Livre by GUT, São Paulo

Shot on Iphone by Damien Chazelle – Vertical Cinema for Apple by TBWA\ Media Arts Lab, Los Angeles

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