24 June 2021
Cannes Lions: Mobile Winners 2021 /
Telenor wins Grand Prix for its Naming the Invisible by Digital Birth Registration campaign
Telecommunications company Telenor Pakistan has earned its second Grand Prix of Cannes 2021 for its Naming the Invisible by Digital Birth Registration campaign.
The latest win in the Mobile category adds to the other award Telenor picked up earlier in the week for Media.
The insight behind the campaign is that due to social and economic factors in Pakistan, 60 million Pakistani children don’t have a registered birth certificate. Without this, it prevents children from gaining access to medical care, social security, public schooling or protection from underage marriage and child labour.
To combat this issue, Telenor Launched the Digital Birth Registration initiative – an SMS application that enables authorised community leaders (such as teachers and healthcare workers) to record birth rates and register people for a birth certificate. According to the brand, across over 400 villages more than 1.2 million children are now no longer invisible due to the initiative.
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Cannes Deconstructed /
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