I/O is our online intelligence tool that fuels creative and strategic thinking, helping you to brief more effectively, develop compelling strategies and inspire teams.
Insight and inspiration that fuels creative and strategic capability, right at your fingertips
Meet Contagious I/O /
Our online intelligence tool fuels creative and strategic thinking, helping you to brief more effectively, develop compelling strategies and inspire teams.
Inspire marketing excellence /
The Contagious Intelligence tool is an inspiration resource, filled with best-in-class commercial creativity and the most important new technologies from across the world. Learn from the best so you can make the best.
Uncover critical insights and trends /
We don’t just report on the world’s best marketing, we uncover the strategy, the context and the results behind the world’s best marketing, providing learnings you can apply to your own campaigns.
Save time and effort /
Contagious Intelligence is a shortcut to more effective campaigns. Search and filter by business objective, product sector, audience demographic and media channel to instantly find case studies that match your needs.
Contagious membership helps teams learn from the world’s best creative and strategic thinkers /Become a member
Contagious Magazine /
In an industry struggling to separate the signal from the noise, Contagious Magazine provides a curated, measured review of the most important developments driving marketing, technology and business creativity each quarter. To purchase an annual subscription (4 issues) of Contagious Magazine, click here.
Current issue /
In this quarter’s Contagious magazine, we analyse how Baileys Irish Cream reversed a long-term sales decline by repositioning the product and moving to an always-on comms model. We also reveal how Australian insurer NRMA rescued its market share and grew its customer base after creating platform on which to do emotional campaigns.
For the creatives among you, we inveigled the founders of Uncommon Creative Studio to reveal the secrets of their success, and grilled Burger King CMO Fernando Machado to find out if Moldy Whopper translated into sales.
And alongside our pick of the world's best examples of creativity and strategy, we find out how Gymshark went from student side hustle to $1bn brand, explore why 2020’s forced pivot to digital revealed where brands are lacking online, and report on the latest products, projects and initiatives aiming to tackle the climate crisis.