9 fascinating titbits taken from issue 68 of Contagious Magazine 

A collection of facts, nuggets and titbits pulled from the latest issue of Contagious magazine

Issue 68 of Contagious Magazine is out now and, as always, it’s full of world-class creative, insightful interviews, and our commentary and analysis on the best work of the quarter from around the world.

While researching and writing each issue, we accumulate a long list of fascinating titbits and facts – here are our favourites from the pages of this quarter’s mag. Enjoy.

1 / That cheesy orange dust that gets all over your hands when you eat Cheetos has an official name: it’s Cheetle.

2 / 15 of the 28 categories at Cannes this year awarded Grands Prix to work that created ‘more equitable and inclusive experiences’.

3 / Generation Z have over 59 million items of clothing in their wardrobes they’ve never worn, estimates research company OnePoll.

4 / One of Guinness’ most famous ads, a 1934 poster designed by artist John Gilroy, is displayed in London’s Victoria & Albert museum.

5 / In 2019 over 20 billion messages were exchanged on Facebook Messenger between people and businesses each month.

6 / Heinz sells 650 million bottles of its Tomato Ketchup in more than 140 countries each year.

7 / While a mined diamond requires more than 56.6kg of carbon to produce one carat, lab-grown diamonds need just 2.7kg.

8 / Reddit’s SuperbOwl spot – a simple, text-based still – was the second-most searched Super Bowl ad on Google this year. 

9 / ‘Basta’ is a Filipino word of Spanish origin that roughly translates to: ‘Whatever, I like it because I like it.’ 

Creative agency Gigil used the word to capture the mentality of its Gen Z audience when creating the Nyahahakbkxjbcjhishdishlsab@!!!! Basta RC Cola! campaign for RC Cola.

This article was taken from issue 68 of Contagious Magazine, which is out now. You can purchase an annual subscription (4 issues) of Contagious Magazine here



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