Agency side, if you want to win a gold Lion at Cannes, you’ve got to work on your ego. Very fast. What used to happen in the past were the rock star creative pair would be alone on the stage and receive all the limelight. Now what’s winning the golds is so much more complex and has many different dimensions – that to win you’ve got to collaborate with a lot of experts within their own craft expertise. If you kill your ego, that’s going to help you to be interested in someone who doesn't look like you or do what you do and then start to collaborate and add to the product. Then you'll be celebrated. It might not be one or two of you on stage. You'd be 10 or 15, but you’re still on stage and that feeling is going to bring you so much love.
On the client side, you’ve got to commit. To understand the difference between good and great, you’ve got to commit to your agency and your team. Stop jumping from one agency to another or putting five agencies into pitches for project based work – you're not going to win a Cannes Lion if you’re not building on your relationships, understanding each other or by progressing together.
