Creativity

Cannes Lions: Film Winners 2021 

The three Grand Prix winners were Lacoste, Nike and Essity

Phoebe O'Connell

25 Jun 2021
Body image for Cannes Lions: Film Winners 2021

Three Grands Prix were awarded this year at Cannes in the Film Lions category. Lacoste won for its Crocodile Inside ad by BETC Paris, Nike for You Can’t Stop Us by Wieden+Kennedy Portland, and Essity for Bodyform’s Womb Stories, by AMV BBDO London.

Crocodile Inside depicts a couple arguing and reconciling again as a Parisian apartment block comes crashing to the ground around them. It was produced by General Pop, Pantin and Iconoclast in Paris. Nike USA’s You Can’t Stop Us, narrated by US soccer player Megan Rapinoe, features 72 clips of different sports stitched together into 36 perfectly synchronised split-screen frames. The 90-second ad has almost 60 million views to date.

Finally, Bodyform’s Womb Stories, which has swept up a number of other awards including the Titanium Grand Prix and the Film Craft Grand Prix, blends live action and animation to address issues such as miscarriage, menopause, period cramps, sex and birth. 

The evocative campaign depicts the love hate relationship women have with their own bodies and reproductive cycles and was developed in response to a new research study by the brand which found that 66% of women who experienced miscarriage, endometriosis, fertility issues or menopause said that being open with family and friends helped them cope. 

Gold Lions winners /

Airpods – Bounce for Apple by TBWA Media Arts Lab, LA and Pulse Films, LA

Francesca for Diesel by Publicis Italy, Milan

You Love Me for Beats by Dr. Dre by Translation, New York

Festive for Burberry by Burberry UK and Riff Raff films, London

Eternal Pregnancy for Equal Pay Day by Mortierbrigade, Brussels

The Moldy Whopper for Burger King by DAVID Miami and INGO Stockholm

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