18 August 2022

The Best of Strategist’s Digest 

Easy-to-read summaries of the most interesting and useful advertising research we've covered in the past year

We at Contagious are constantly scouring academic journals to find research papers that provide fresh insights into advertising, creativity and human behaviour.

And then, because we know you’re busy, we condense these papers into easy-to-read reports that add context and commentary.

This report contains summaries of the most interesting and useful studies that we’ve covered over the past 12 months, including:

  • How great ads make you forget bad ones
  • Why people are becoming more emotional and less rational
  • The dark side of good client-agency relationships
  • What happens when you stop advertising

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