Contagious spoke with Essity’s global innovation, brand and communications director, Tanja Grubner about how to get buy-in for bold ideas with the brand leader behind campaigns like Blood Normal and Viva La Vulva, for Bodyform.
We cover:
How to overcome the challenge of testing ideas that push cultural boundaries
The role of the brand lead in selling-in highly original and provocative campaigns
What it takes to prevent bold ideas being watered down
And if in-depth interviews with successful and forward-thinking marketing leaders about creative transformations are your scene, then we’ve got good news – this is just one episode in our new Creative Transformation Webinar Series.
We’re sitting down with a selection of the industry’s brightest minds to learn more about how creative cultures are nurtured, successful partnerships are forged and brilliant work gets made.
Click here to watch on demand
And if in-depth interviews with successful and forward-thinking marketing leaders about creative transformations are your scene, then we’ve got good news – this is just one episode in our new Creative Transformation Webinar Series, exploring how the industry’s brightest minds nurture creative cultures to get brilliant work made.
If you missed the other episodes in the series, you can view them on demand below.
Valuing Creativity: Samsung’s Annika Bizon on valuing creativity – View now
Creativity & risk with Liquid Death’s Andy Pearson – View now
How to brief, with Hellmann’s Christina Bauer-Plank – View now
