Contagious spoke with Essity’s global innovation, brand and communications director, Tanja Grubner about how to get buy-in for bold ideas with the brand leader behind campaigns like Blood Normal and Viva La Vulva, for Bodyform.
How to overcome the challenge of testing ideas that push cultural boundaries
The role of the brand lead in selling-in highly original and provocative campaigns
What it takes to prevent bold ideas being watered down
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And if in-depth interviews with successful and forward-thinking marketing leaders about creative transformations are your scene, then we’ve got good news – this is just one episode in our new Creative Transformation Webinar Series, exploring how the industry’s brightest minds nurture creative cultures to get brilliant work made.
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