Valuing Creativity: Samsung’s Annika Bizon on valuing creativity  

Join us as we talk commercial creativity with Samsung’s marketing and omnichannel director, Annika Bizon

Contagious spoke commercial creativity with Samsung’s marketing and omnichannel director, Annika Bizon – watch it now.

Over the course of this 45-minute webinar, we’ll discuss Samsung’s recent creative hot streak, how to apply creativity strategically within the full marketing mix, the right way to respond to setbacks and the power of a shared belief in creativity. We’ll also give you the chance to ask Annika your own questions.

And if in-depth interviews with successful and forward-thinking marketing leaders about creative transformations are your scene, then we’ve got good news – this is just the first in the new Creative Transformation Webinar Series we are hosting.

Over the coming months, we’ll sit down with a selection of the industry’s brightest minds to learn more about how creative cultures are nurtured, successful partnerships are forged and brilliant work gets made.

Click here to view on demand​​​​​​​

And if in-depth interviews with successful and forward-thinking marketing leaders about creative transformations are your scene, then we’ve got good news – this is just one episode in our new Creative Transformation Webinar Series, exploring how the industry’s brightest minds nurture creative cultures to get brilliant work made.

If you missed the other episodes in the series, you can view them on demand below.

Creativity & risk with Liquid Death’s Andy Pearson – View now

How to brief, with Hellmann’s Christina Bauer-Plank – View now

How to assess and sell creative work, with Tanja Grubner – View now



This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.