1 December 2021

Most Contagious Talk: Slacking at work 

Slack argues that a human touch can help brands better connect with their users in this inspiring talk from our 2015 annual event

Anna Pickard, then editorial director of workplace messaging app Slack back in 2015, explains how the company carefully considers each and every interaction that it has with its consumers, even down to the way that it crafts its release notes (those little updates that your phone pings you when you update an app).

Sharing the company’s editorial style guide, Pickard explains how brands can be more human. Extolling the power of courtesy, empathy and authenticity, she speaks about how Slack’s editorial voice has helped it connect with its audience, building up a sense of trust between company and customer.

This talk was taken from our Intelligence tool, Contagious Online. To find out how Contagious can help you learn from the best minds in the business, click here.

This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit contagious.com to learn more.