Anna Pickard, then editorial director of workplace messaging app Slack back in 2015, explains how the company carefully considers each and every interaction that it has with its consumers, even down to the way that it crafts its release notes (those little updates that your phone pings you when you update an app).
Sharing the company’s editorial style guide, Pickard explains how brands can be more human. Extolling the power of courtesy, empathy and authenticity, she speaks about how Slack’s editorial voice has helped it connect with its audience, building up a sense of trust between company and customer.
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