The Best of Strategist’s Digest: 2023 

The most interesting and useful advertising research digested by Contagious over the past 12 months

We’re constantly scouring academic journals to find research papers that provide fresh insights into advertising, creativity and human behaviour.

And then, because we know you’re busy, we condense these papers into easy-to-read reports that add context and commentary.

This report contains summaries of the most interesting and useful studies that we’ve covered over the past 12 months, including:

  • The formula for effective TV ads
  • The power of creative media placements
  • The memory-boosting effect of metaphors

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