3. Flip the Argument
The last example is from Fin Taylor, a comic that prides himself on making fun of both sides of the political spectrum, illustrated by the following…
'You hear that argument, well if you had to kill the animal yourself, you’d feel a lot differently about eating the meat. That works both ways vegan! Like, if you had to actually fly to Mexico to rip off an avocado farmer to his face…' – Fin Taylor
Which is a great example of what I call ‘flipping the argument’. If you invert the well-trodden path you’ll end up somewhere much more interesting. Something brands can utilise to stand out in crowded marketplaces.
Take US Telco Sprint, which is half the price of its biggest competitor Verizon. However, rather than stress how much cheaper it was, Sprint instead said Verizon was twice the price: a simple switch that reframes the debate and removes the risk of Sprint becoming just a discount player.
That’s just the tip of the iceberg for what brands can learn from stand up. So, in the words of Mark Watson’s recently unemployed uncle, I’ll leave you wanting more…
