Funny business: what brands can learn from stand-up comedy  /

Dan Salkey, the co-founder and strategy partner at Small World, on why after decades of false dawns, now really is the time for agencies built on independent talent

As JWT's landmark Planning Guide turns 50 years old, author Paul Feldwick recalls what it was like at the birth of planning, and how it compares to strategy today

It's good that brands have been cowed by accusations of greenwashing, argues Solitaire Townsend, chief solutionist at Futerra.

Global growth means luxury brands have a larger pool of customers than ever before, argues Oskar Zander, a client manager and digital strategist at TBS Mediabyra in Stockholm, and that could be their undoing.

Candy-floss positivity is not enough to make it in advertising, says Colenso BBDO's chief creative officer, Simon Vicars. You need deranged optimism.

VCCP's chief strategy officer, Clare Hutchinson, takes inspiration from Ian Dury to offer some reasons for adlanders to be cheerful in 2024

Saatchi & Saatchi London senior creative Avani Maan explains how generative AI has transformed the agency's pitch process.

Last year was the hottest on record, and climate disasters claimed tens of thousands of lives and cost billions of dollars. So why does it feel like the climate crisis has fallen off marketers’ agenda?

Dan Salkey, the co-founder and strategy partner at Small World, on why after decades of false dawns, now really is the time for agencies built on independent talent

As JWT's landmark Planning Guide turns 50 years old, author Paul Feldwick recalls what it was like at the birth of planning, and how it compares to strategy today

It's good that brands have been cowed by accusations of greenwashing, argues Solitaire Townsend, chief solutionist at Futerra.

Global growth means luxury brands have a larger pool of customers than ever before, argues Oskar Zander, a client manager and digital strategist at TBS Mediabyra in Stockholm, and that could be their undoing.

Candy-floss positivity is not enough to make it in advertising, says Colenso BBDO's chief creative officer, Simon Vicars. You need deranged optimism.

VCCP's chief strategy officer, Clare Hutchinson, takes inspiration from Ian Dury to offer some reasons for adlanders to be cheerful in 2024

Saatchi & Saatchi London senior creative Avani Maan explains how generative AI has transformed the agency's pitch process.

Last year was the hottest on record, and climate disasters claimed tens of thousands of lives and cost billions of dollars. So why does it feel like the climate crisis has fallen off marketers’ agenda?