This presentation distils everything Contagious has learned about creativity over the past 18 years into one inspiration-packed hour. It’s a blend of tried-and-tested principles and real-world campaigns that show that thinking in action.
Contagious has developed a set of principles – or Commandments – designed to help brands embed creativity at the heart of their business.
From Asking Heretical Questions to Weaponising Your Audience, the Contagious Commandments presentation examines inspiring campaigns from a wide range of categories, media channels and regions. Creativity is your last remaining unfair advantage: learn from the brands that have embraced that way of thinking.
The critical building blocks for brand bravery and unlocking creativity
Why a clearly defined organising principle creates a compass for agile thinking and long-term decision-making
The power of working with your audience and the contagious effect of aligning with existing behaviours
How to avoid the cardinal sin of complacency and keep asking the tough questions that will keep your brand ahead of the curve
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