This presentation distils everything Contagious has learned about creativity over the past 18 years into one inspiration-packed hour. It’s a blend of tried-and-tested principles and real-world campaigns that show that thinking in action.
Contagious has developed a set of principles – or Commandments – designed to help brands embed creativity at the heart of their business.
From Asking Heretical Questions to Weaponising Your Audience, the Contagious Commandments presentation examines inspiring campaigns from a wide range of categories, media channels and regions. Creativity is your last remaining unfair advantage: learn from the brands that have embraced that way of thinking.
You’ll learn:
- The critical building blocks for brand bravery and unlocking creativity
- Why a clearly defined organising principle creates a compass for agile thinking and long-term decision-making
- The power of working with your audience and the contagious effect of aligning with existing behaviours
- How to avoid the cardinal sin of complacency and keep asking the tough questions that will keep your brand ahead of the curve
