Briefings
Cannes Deconstructed 2023
Our Cannes Deconstructed briefing looks at the most interesting and important trends from this year’s Cannes Lions festival, all through the lens of the winning work.
Contagious Creativity
This is your chance to get to grips with the smartest campaigns from around the world, months before they turn up in the awards shows. We’ll break down the challenges each brand faced, the solutions their agencies devised, and the take-aways your team can apply to the challenges they are facing.
Creativity vs Cost-of-Living
An unpredictable economic picture affects brands and their customers in all kinds of ways, from supply chain issues to increasing prices. This 45-minute session draws on a combination of campaigns and examples – some recession-specific, some recession-adjacent-but-relevant – to inspire agencies and their clients to think more creatively about what their response to this communications conundrum should be.
Crowd-pleasing Creativity: advertising that entertains
When did advertising get so serious? Whether you blame it on the rise of Purpose or the pervasiveness of Performance, the feel-good factor has gone missing from much of our marketing. This briefing will look at why that’s happened, why it matters, and the mavericks and mischief makers that are rediscovering the joy of entertaining their way to effectiveness.
The New Sustainability Narrative
Sustainability is the biggest challenge in a generation. Keeping your teams – and your consumers – engaged with it is a priority for every brand and agency. We’ll share the most inspiring responses from around the world to help stimulate discussion, ideas and action in this vital area.
The Contagious Commandments
This session is a single-sitting immersion in everything Contagious has learned about creativity over the past 18 years – in one inspiration-packed hour. It brings together our time-tested beliefs about what makes successful brands tick, and uses real-world campaigns and examples to show that thinking in action.
The Imitation Game
The latest developments in the world of AI-driven creativity are as disturbing as they are exciting. The brave new world of Generative AI has suddenly made the transition from niche to mass-availability, and agencies and marketers are grappling with the implications. This session aims to accelerate your understanding of what the tech has to offer and why you should care.