From a sportswear brand’s campaign targeting teenage Londoners to an aesthetically arresting website designed to educate the world about gout, these examples are undeniably impressive. The featured agencies, brands and production companies have used DNA tests, pad-shaped pool floats and even Rube-Goldberg machines to make an impact locally and internationally.

What you’ll get out of this report:

• A digestible breakdown of these inspiring campaigns
• Examples of award-winning work from a diverse variety of categories
• The biggest winners from the British contingent at Cannes Lions 2018