Download The Participation Playbook  

Ever wonder what makes some campaigns spread like wildfire and others sink without so much as a bubble of acknowledgement?

Contagious and Twitter analysed 1,856 Twitter-led campaigns entered into Cannes between 2014 and 2018, and then interviewed the brands and agencies behind the work, to find out what it takes to make content worth talking about.

We establish six pillars to help guide you to ideas and work that people will want to elevate and share with their friends. In the report you will find tips and insights from some of the most Twitter-literate brands and social-media savvy agencies, and discover how they make winning work. This is The Participation Playbook.


This article was downloaded from the Contagious intelligence platform. If you are not yet a member and would like access to 11,000+ campaigns, trends and interviews, email [email protected] or visit to learn more.